Karen Kinzig

Meet Madison: Karen Kinzig

A lot has changed at Madison over the years, but one thing, perhaps the most important thing, has remained constant: our exceptional employees. And today we’re introducing you to one of our best: Karen Kinzig.

Karen has been with Madison for the better part of 35 years, starting as a receptionist in 1977, then moving on to billing and collections. Karen moved to the purchasing department in 2006 and says this is her most rewarding position yet. Here’s a bit more about Karen:

Q: Describe your job in one sentence.
A: I handle the majority of purchasing and transfers that go out to remote warehouses.

Q: What’s the first thing you do every day when you get to work?
A: Get a cup of coffee. Then, I run the purchase order generation to see what needs to be ordered that day.

Q: What’s your proudest accomplishment at Madison?
A: Climbing the ladder to the Purchasing Department.  I do not have a purchasing background but my 35 years here at Madison made the transition very easy for me.

Q: What’s one talent you wish you possessed?
A: I’m a behind-the-scenes kind of gal. I’d love to be that person on the podium that does the big speeches, but I just like to do my job and stay hidden.

Q: What’s the best part of living and working in the Cleveland area?
A: If you don’t like the weather, it changes in five minutes.

Q: What’s your favorite thing about working at Madison?
A: When I first started in 1977, our building was a really small house. Since then, we’ve moved four times. This company has really grown over the years, and we are so much more functional. I’m proud to have been a part of the growth over the past 35 years.

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April Round-up: Building Relationships & Discussing Technology

Hard to believe it’s already time for another reading roundup. As usual, we came across some excellent content last month. Here are a few of the best articles:

3 Rules for Building Business Relationships – From providing value to stepping outside your comfort zone, Inc. Magazine shared helpful tips for generating the most value from professional relationships.

Questions posed, discussed during technology panel at NAED National Meeting – Panelists discussed social media, apps, cloud computing and more at this year’s National Meeting. Here’s an overview of key points.

Defining the Differences Between Leadership and Management – Do the skills that make you an effective manager make you an effective leader? Or, does it take something more? Helpful article from Smart Business!

Innovation Roundtable: 2012 Inaugural Event Recap & Looking Ahead (Whitepaper) – This whitepaper provides an overview of topics discussed, ideas formulated and conclusions drawn at the 2012 Innovation Roundtable. Let the discussion begin!

What other interesting articles did you read last month? Send them my way!

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Congratulations, Super Rod!

We’re excited to announce some big news today on behalf of one of our partners!

Super Rod Ltd., recognized in the industry for their unique range of cable installation products, has won The Queen’s Award for Enterprise in Export, the UK’s highest accolade for businesses. This is the second year in a row Super Rod has earned this distinction, having received The Queen’s Award for Excellence in Innovation last year. And we couldn’t think of anyone who deserves it more.

When we met the Super Rod team at the 2010 NECA Convention, we immediately took notice of two things. First, the team shared our commitment to innovation – not just for themselves, but for the industry as a whole. Second, they listened to their customers’ problems and, in response, created products that solved them. These are two of the cornerstones to our approach to business, so it didn’t take long to recognize the potential for what our two companies could achieve together.

Two years later, Super Rod continues to impress us with their openness to new ideas and new processes. As a result, both our individual businesses and our partnership continue to grow.

Congratulations to the Super Rod team on this well-earned recognition!

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Innovation Roundtable: 2012 Inaugural Event Recap & Looking Ahead (Whitepaper)

Our industry is in the midst of a transition. Changes are coming from all directions, providing an opportunity to reassess how we work together. By embracing collaboration, innovation and collective learning, we can raise the entire industry up – positioning all of us to achieve more.

In this spirit of togetherness, 40 forward-thinking manufacturers, distributors, reps, electricians, trade association representatives and media came together on March 21 to reflect on the electrical industry’s current state, existing challenges, emerging technologies and future opportunities. Dubbed the Innovation Roundtable, it quickly became clear that this meeting was just the beginning of a much-needed discussion – a chance to collectively sync up the industry and work together to create a smoother way forward.

We covered a wide range of topics at the Innovation Roundtable. Interestingly, whether the topic centered on partnerships, customer service or industry landscape, the discussions always came back to emerging technologies – namely how social media, mobile opportunities and technology-driven interactions will change the way business gets done.

Take a look at the whitepaper below for an overview of topics discussed, ideas formulated and conclusions drawn:

Editor’s Note: We’ve also launched a LinkedIn Group to foster ongoing relationships and continue the dialogue. We plan to announce the next in-person Innovation Roundtable meeting in the coming months. Until then, we hope you’ll seek ways to innovate, learn and teach – embracing this collaborative spirit needed to elevate the entire industry to the next level. If you’re interested in participating in a future discussion, contact Marketing Director Rob Fisher for details.

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Follow Friday: LinkedIn Groups

Whether based on location or industry, LinkedIn Groups are an excellent way to discuss current events and hot topics, look for advice and/or employment opportunities and connect with like-minded professionals and peers.

For today’s Follow Friday, here are a few electrical industry-specific groups worth joining:

  • Electrical Construction Professionals: This group is for all electrical construction professionals to network, discuss projects, look for employment opportunities, and stay current with industry trends.
  • Modern Distribution Management’s Independent Distributor Network: This group is for wholesale distribution executives, manufacturers who need to keep up with key trends in independent distribution channels, managers of distribution companies, executives with supply chain management responsibility and other organizations that serve independent distributors.

You can also use LinkedIn Groups to connect with trade associations and publications: NEMRA, IEC, Electrical Contractor and Electrical Trends, to name a few.

Which other electrical industry LinkedIn Groups are worth joining? Let me know!

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Photo credit: LinkedIn

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From Madison to the Marines, The Value of Crowdsourced Product Development

“Designing and building things for the United States military is a notoriously slow-moving and costly endeavor. The time from idea to manufacturing for a new armored personnel carrier or a tank is typically 10 to 20 years.

The Defense Advanced Research Projects Agency wants to change that, and drastically so. It seeks to cut the design-to-production cycle to two to four years.

So how are they going to do it? Crowdsourcing.”

Earlier this month, The New York Times shared the Pentagon’s plans to begin crowdsourcing manufacturing, beginning with the design and development of a new, “amphibious” vehicle for the Marines over the next three years. A web portal will be created and used to gather, share and test ideas. Plus, intermittent cash prizes will speed up the collaboration process.

Sound familiar?

The Sparks Innovation Center – our own model for crowdsourced, collaborative product development – has generated more than 134 submissions since launching in 2010. It is the point of origin for six Madison Electric signature products and another seven in the production phase. Not to mention it’s an award-winning industry first that has significantly increased both new product sales and the company’s bottom line.

We can’t place enough emphasis on the value on collaborative efforts, such as crowdsourced product development. Although Madison has been considered an electrical product innovator for many years (it actually started with our founder, Earl Atkinson!), our products had become commodities. The Sparks Innovation Center provided a platform to introduce a new type of “specialty” product. Plus, this approach streamlines the product development process – shortening the idea-to-market timeline.

We’ve said before collaboration is key to moving the electrical industry forward. But maybe it has even more potential than we realized. What are your thoughts?

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Do you have the next great industry invention? Or, do you know how to make an existing product better? Click here to share your product idea.

Sparks Innovation Center Resources:

Sparks Innovation Center home page
Download the brochure
Submit an idea

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Photo credit: United States Marine Corps

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Minneapolis, Here We Come!

At this time next week, we’ll be exhibiting our new products and ideas (alongside 400+ others!) at the Upper Midwest Electrical Expo. For those of you joining us in Minneapolis, here’s a list of things for you and your team to do and see in your downtime:

  • Eat Street: Unlimited options and you barely even have to leave the Convention Center to find them. Perfect for your first night in town.
  • Hell’s Kitchen: Free live music, happy hour and “damn good food.” Sounds good to us!

  • Mill City Museum: Built in the ruins of what was once the world’s largest flour mill, visit Mill City Museum to learn about the city’s history and check out a great view of the Mississippi River.
  • Prohibition at The Foshay: Voted the best view in Minneapolis! Definitely worth checking out (and enjoying a cocktail while you’re there).
  • Seven Sushi and Steakhouse: From happy hour specials to all-you-can-eat sushi dinners, this three-level restaurant has an option for everyone.

  • Twin Cities Highlights Tours: If you have a few extra hours, this tour highlights historic sites, homes, theaters and landmarks in Minneapolis, St. Paul and all of the neighborhoods in between.

  • Walker Art Center: What better way to wind down after the expo than wandering through one of the most celebrated art museums in the country? Even better: free admission on Thursdays from 5-9 pm!

Headed to Minneapolis next week? What else do you recommend checking out? Let me know!

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Photo credit: Enrico Fuente

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Follow Friday: Keep up with Technology & Trends

One of the big takeaways from last month’s Innovation Roundtable was the need for the industry to embrace technology and social media … and to use them to change the way business gets done. The first step to accomplishing this? Learning how to embrace these changes for ourselves.

On that note, we’re dedicating today’s Follow Friday to highlighting a number of outlets we recommend following to stay ahead of the latest technology, social media and marketing trends:

  • TechCrunch: TechCrunch is a leading technology media property that profiles startups, reviews new products and breaks tech news. Plus, TechCrunch plays host to a number of technology columnists and contributors, bringing deep insight from “the heart of the tech community.” You can connect with TechCrunch on Twitter and Facebook.

  • Engadget: Engadget is a web magazine that covers everything new in gadgets and consumer electronics. You can connect with Engadget on Facebook and Twitter.

What other outlets do you follow to stay ahead of technology trends? Email me and let me know!

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Partner Spotlight: Super Rod

Today’s guest post is from Malcolm Duncan, owner and managing director at UK-based Super Rod Ltd. As of January 2012, Madison Electric Products is the exclusive U.S. provider of the Super Rod product line. You can connect with Malcolm and Super Rod on Facebook and Twitter.

2012 is already an exciting year for the team at Super Rod. (But to be honest most years we find something to get excited about.) Last year we started discussions with the team at Madison, after a two-year search for a distribution partner in the US.

This was a big step for us. We have been market leader in the UK for many years, and are set on taking that position in the US, but for us to achieve that we needed to find a partner that both shared our passion for innovation and also shared our passion of the Super Rod system.

We first met Madison at the 2010 NECA Convention in Boston, where between us we had the busiest booths of the show – not bad for two relative newcomers. But from the outset it was apparent why. Both companies not only believed in innovation, but supported its development from within the trade, listening to tradesmen faced with the challenges everyday and looking for a solution.

In early 2011, we finally managed to get to some time to sit down and see what we could achieve together. As the discussions evolved it became apparent that our companies had a lot more in common than we initially realized, with real innovation running through our veins covering everything from design and development to marketing strategies, with both embracing the opportunities afforded by social media.

After the initial discussion, we took part in a small trial and presented the Super Rod products to limited customer groups across the US. For us, the response was what we expected, as we had been showing the product around the UK for two years. But it really blew the Madison team away.

This provided an excellent platform for 2012. And what a year it continues to be! In February, we presented our ranges at both the NEMRA and BICSI conferences with excellent reception. Then, it was off to Boston, followed by a trip to Madison’s home territory for last week’s Electro Expo. Great times, and busy times ahead, and of course we will continue to have some fun along the way too.

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March Round-up: Innovation & Increased Industry Confidence

Spring has finally sprung! March has come and gone … with not only a welcome change of seasons, but fresh roundtable ideas, an increased confidence in the industry and communication tips for your business. Here are a few of our favorites:

Providing 21st-Century Skills for 21st-Century Manufacturing – IndustryWeek highlighted how manufacturers are combating the skills gap and training new employees… at a time when there are approximately 600,000 such jobs left unfilled.

Electrical industry confidence rises – Good news for the industry! tED Magazine reported confidence among manufacturers is at its highest in six years.

Become a Social Media Star – As social media continues to push the industry forward, it’s important to keep yourself – and your company – up-to-date on trends. Thanks to Inc. Magazine for sharing five tips to help you along the way!

Innovation Roundtable – Getting the Trades, Distributors and Manufacturers Together – What happens when you throw together manufacturers, distributors, electrical contractors, electricians, building inspectors and representatives from industry organizations? A very good conversation! John Sonnhalter of Tradesmen Insights shared his recap of March’s Innovation Roundtable.

Why B2B Companies Need to Up Their Communications GameFast Company outlined why B2B companies need to act more like sophisticated B2Cs in their communications strategies. As expert blogger Richard S. Levick puts it, “the more they do to build brands rooted in consumer value and social responsibility, the better positioned they will be.”

What other interesting articles did you read last month? Send them my way!

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Photo credit: zandwacht

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