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Must-Have Apps for Businesses

Today’s guest post is from the National Association of Electrical Distributors’ Linda Thurman, marketing manager, and Afton Spriggs, electronic media content specialist. You can connect with NAED on Facebook and Twitter.

Today, we’d like to present you with a few apps that have helped us in the marketing and technology world to not only move our companies forward, but to also help to assure that our personal lives run just as smoothly as our jobs.

COLLABORATION & PRODUCTIVITY TOOLS

Evernote: Of course, a “Favorite App” list would not be complete without first mentioning Evernote. The company was recently awarded the title of Company of the Year by the prestigious Inc. magazine, for “reinventing the way we remember.” Features of Evernote include the ability to take notes, save interesting web pages, create to-dos and shopping lists, attach images and PDFs, to name a few.

Fuze Meeting: Have you ever been mid-transit or in a tough situation where you need to connect with your team? This app is your perfect solution by giving you instant access to everything you need – start web conferences, view multimedia content presentations in real time, chat with co-workers and friends – with guaranteed security features.

Dropbox: Are you in love with Cloud Servicing? The Dropbox app extends its ease of accessibility to your own phone.  Dropbox is an amazing online file storage, backup synching and sharing service and will sync up with all of your computers and handheld devices so that you can stay in perfect harmony FREE. The built-in reader is an added bonus for developing PDF, image files and Microsoft office files on the go.

Bump: No business cards on hand? Import and share your contact information with fellow smartphone users just by holding your phones close.

HootSuite: Stay on top of all of your social networking sites in one place with HootSuite. This app allows you to control Twitter, Facebook, LinkedIn, Foursquare and more in a one-stop-shop setting. You can send one message to multiple platforms or pick one social network at a time for a customized message for each outlet. HootSuite also allows you to schedule tweets and posts ahead of time—so even if you’re stuck in meetings all day, your social networking sites are still buzzing with activity. If you spring for the HootSuite Pro account ($5.99/month), you can also assign messages and tasks to team members.

STAYING PRODUCTIVE ON THE GO

Tripit: This app is a must-have for the traveling marketer! All you have to do is forward your confirmation emails for your flights, hotels, rental cars, and more to Tripit, which automatically organizes them into trips with all your details and confirmation numbers.

Lemon: Lemon is an app that helps keep your receipts organized—especially helpful for all of those business travel expenses. With Lemon, you can e-mail any online receipts to your account and when you get a paper receipt, just snap a photo of it with your phone’s camera and Lemon will store it for you. Once your receipts are stored, you can use Lemon to create reports of how, when and where your money (or the company’s money) was spent. With Lemon’s new export feature, you can turn your receipts into a spreadsheet and other useful formats.

AroundMe: Another helpful app when you’re on the road is AroundMe. This app pinpoints your location and then tells you what’s around. AroundMe will tell you how far to the nearest restaurant, gas station, hotel, ATM and so much more. You can choose to see the locations on a map or you can have AroundMe give you a route from where you are to where you want to go. Perfect for finding a great dinner spot in an unfamiliar city.

MapQuest: Forget lugging your GPS along on the road—all you need is your smartphone and the MapQuest 4 Mobile app. With the MapQuest app, you can get directions to your destination complete with voice-guided turn-by-turn instructions. MapQuest will also recalculate your route if you make a mistake and will give you live traffic information as you drive.

Taxi Magic: In a new city and need a cab super-fast at the touch of a button? Taxi Magic coordinates with local taxi dispatch services to find one that’s close to you, and then lets you book it without ever having to make a phone call.

What do you think? Any particularly impressive apps that we might have missed?

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Photo credit: Facebook apps

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BICSI

Follow Friday: BICSI

In honor of their upcoming winter conference and exhibition, today’s Follow Friday goes out to BICSI. Starting Sunday, BICSI will bring together designers, installers, technicians and ITS professionals for educational presentations, state-of-the-art exhibits, networking and more.

What else can attendees expect? According to BICSI’s website:

  • Cutting-edge information to boost your education and career
  • Industry-leading exhibitors showcasing the latest products and services
  • Networking opportunities with ITS experts from around the world
  • Hot topic discussions and technical sessions that will keep you on top of your field

You can connect with BISCI on their website, Facebook and Twitter. Keep track of #BICSI for updates too.

(If you’re attending BICSI, look for updates from @rfisher1228 and @meproducts. Or, shoot me an email if you’d like to connect!)

•••

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Photo credit: BICSI

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January Round-up: Policy, PIPA and Best Practices

It seems impossible that so much has already happened in 2012. Good thing we’ve been keeping an eye out for can’t-miss topics and articles to share in our first monthly round-up of the new year. Happy reading!

SOPA: A Mega, Meta Mashup of News – In case you missed January’s ongoing SOPA and PIPA debate (or the January 18th blackout that spread to more than 10,000 websites), Fast Company compiled a must-read roundup of articles and quotes that covered, and commented on, the news.

5 Best Practices for Digital Marketers in 2012 – Drawing inspiration from “winners from the past,” Mashable shares five digital resolutions to implement in the new year.

ABB to Buy Thomas & Betts for $3.9 Billion – Released on Sunday, Switzerland’s ABB agreed to buy Thomas & Betts, an American maker of electrical connectors, for $3.9 billion, making it one of the largest takeovers announced so far in 2012.

Obama urges businesses to bring jobs back to US from abroad – Straight from the capital, Obama spent some time this month encouraging businesses to begin “in-sourcing” jobs to boost domestic investment. Read all about his roundtable discussion with industry leaders.

Have anything else worth sharing? Send them my way!

•••
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Photo credit: tapasparida

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NEMRA

Countdown to NEMRA Annual Conference: San Diego, Here We Come!

If you caught yesterday’s post, you know we’re en route to NEMRA’s 2012 Annual Conference. For those of you headed to San Diego with us, here’s a list of restaurants and attractions to check out if you have a free minute:

  • Dobson’s Bar & Restaurant – A self-proclaimed hot spot for business lunches, Dobson’s menu features “California cuisine with a touch of Italian, French, Spanish and Asian.” (Note: Reservations are recommended.)
  • Gaslamp Quarter – No visit to San Diego is complete without a night out on the town.
  • Marina District – Enough of being cooped up in the cold in Ohio. If we’re spending three days on the West Coast, we’re definitely visiting the bay.
  • San Diego Museum Month – Perfect timing! Through February, 40+ museums throughout the city offer half-price entry. You can find a full list of participating museums here.
  • Shout! House – What’s the best way to wind down after a busy day at NEMRA? Dueling pianos and cocktails, of course!
  • Sushi Ota – We’ve seen nothing but glowing reviews for San Diego’s highest rated sushi restaurant. Not to mention just looking at the menu makes my mouth water.
  • The Fleetwood – Can’t miss a trip to one of our San Diego favorites! Plus, they recently launched a new menu that we’re dying to check out.

Need even more suggestions? We’ve got you covered there too. Who else is joining us at NEMRA this week and where are you visiting? Let me know!

•••

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Photo credit: NEMRA

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NEMRA

Countdown to NEMRA Annual Conference: Conference Checklist

Later this week we’re California-bound for the National Electrical Manufacturers Representatives Association’s (NEMRA) 42nd annual conference. In keeping with tradition, we’re hosting a short countdown to the conference on the blog this week to help attendees prepare.

As you’re getting ready to leave for California, keep this checklist of 10 last-minute preparation tips in mind:

  1. Follow NEMRA on Twitter and join their LinkedIn Group for event updates.
  2. Review the conference agenda and decide which educational sessions you’ll attend.
  3. Review the sales meeting schedule and booth assignments.
  4. Organize your meeting schedule with NEMRA’s meeting planner tool.
  5. Glance over the attendee list and highlight who you’d like to meet. Then, shoot them an email, Twitter direct message or LinkedIn invitation to ask them if they’re interested in connecting during their free time.
  6. Stock up on business cards, and don’t forget to pack your phone and laptop chargers.
  7. Be prepared to follow up with your new connections after the conference.
  8. Save the date for the 2013 and 2014 conferences in Chicago and Atlanta.
  9. Contact Kirsty Stebbins or Ken Hooper at NEMRA headquarters with any last-minute questions: (914) 524-8650 or nemra@nemra.org.
  10. Check back tomorrow for a list of local attractions to check out while you’re in San Diego.

I’ll be live-tweeting updates from NEMRA (@rfisher1228, @meproducts) and I look forward to meeting you there. Shoot me an email if you’d like to connect!

•••

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Photo credit: NEMRA

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Spike Award Logo

Follow Friday: Social Product Innovators

Earlier this month, Mark Schaefer honored Madison and our fellow 2011 Spike Award winners with a blog post highlighting each winner, including “mini-case studies which demonstrate the power of social collaboration to create business value through new product development.”

Today, we’re using our Follow Friday series to tip our hats to each brand recognized:

  • Diamond Candles developed a way to crowdsource idea submission and voting from their existing customers. You can connect with them on Twitter.
  • Vitamin Water hosted a Facebook contest allowing fans to develop all aspects of their new flavor, “Connect,” from selecting the flavor to designing the packaging and naming the product. Connect with Vitamin Water on Facebook and Twitter.
  • Prize4Life launched a $1 million challenge to find an accurate way to track the progression of ALS (Lou Gehrig Disease) and reduce the cost of ALS clinical trials. Connect with them on Facebook and Twitter.
  • HopeLab created a competition called “Ruckus Nation” to address childhood obesity by using the global social web to generate ideas for products that will help kids stay active. Connect with HopeLab on Facebook and Twitter.
  • CDC Software relies on social network technologies to develop and deliver software from teams around the world. Connect with them on Facebook and Twitter.
  • The Cisco Enterprise Collaboration Platform Business Unit used an internal social platform to create a collaborative community and integrate their work processes and achieve rapid product iterations. Connect with Cisco on Facebook and Twitter.
  • Through their Ecomagination Challenge, GE committed up to $200 million to help entrepreneurs develop their ideas and bring them to market. Follow the Ecomagination Challenge on Facebook and Twitter.
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Counterfeit

Counterfeit Electrical Products: When Spotting the Fake Gets Serious

Today’s guest post is from National Electrical Contractor Association’s Beth Margulies, director of communications. You can connect with NECA on Facebook and Twitter.

Economists will spend the next century debating how globalization affected our economy, but there’s one area where globalization has had an undeniable impact: the significant increase in the number and range of counterfeit products being sold worldwide.

Why Should We Care?

You could ask why those of us in the construction industry should care about a sudden uptick in the number of knockoff handbags. We should care because counterfeit products aren’t just copying fashion designers’ logos and looks. Counterfeiters are now manufacturing products that are being sold as the genuine article through reputable vendors and distributors. And when those counterfeit products are components of a building’s electrical system, the situation could turn deadly.

Counterfeit electrical products constitute an astonishing $300 million to $400 million crime annually. According to the U.S. Customs and Border Protection (CBP), 13 percent of all counterfeit products seized are electrical products, ranking them second among all category totals.

In 2008, NECA organized an industry-wide initiative to increase awareness of the increasing risk counterfeit electrical products present. The Anti-Counterfeit Products Initiative, www.counterfeitscankill.org, is endorsed by the National Electrical Manufacturers Association (NEMA), the National Association of Electrical Distributors (NAED), and Underwriters Laboratory (UL). Each organization has spoken out about these dangers and how their section of the industry can prevent counterfeits from entering the supply chain and ultimately, protect people and property.

Counterfeit products take advantage of the established worth of another product. In the case of electrical products, nearly every major manufacturer has seen phony versions of their products in the U.S. The danger arises when it becomes evident that the fakes have not been carefully or correctly made.

Spotting the Fakes

Producers of counterfeit products use inadequate materials and manufacturing processes, often without a thorough understanding of the products’ necessary design specifications or intended use. They use reverse-engineering to attempt to replicate the genuine article, but we find fakes are made of inferior materials and may include parts that would never be used together.

Almost always, the copper wire gauge is thinner than that called for by safety standards used in lab tests. Using less copper enables the counterfeiter to sell the product at a lower price.

Another hazard is counterfeiters product packaging often passes for real, down to forging the holographic images used by testing labs. It’s only by examining the actual item that differences can become evident. (Counterfeitscankill.org has images and videos of side-by-side comparisons of real and fake products.)

So what can we do?

Raising awareness of the problem is the first important step, and where we’ve made significant progress. Manufacturers and industry leaders are working with officials worldwide to catch and penalize counterfeiters. We’re getting better at spotting the fakes, and when we’re not certain, we’ve learned to test the products before we buy or install them. A move towards a single reporting source for suspicious products would be one improvement in this area.

We’re all in this together, and we all share a common goal of keeping buildings, their owners and their occupants safe. When an electrical contractor comes to you with a concern about product quality, hear him out. You could be saving liability, property and lives.

•••

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Photo credit: Bonotom Studios/iStockphoto

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Coming Soon: The Conduit

A big focus for Madison in 2012 is our monthly enewsletter, The Conduit, which we’ll use to keep customers, partners and friends informed on industry trends, innovative ideas, new product news and company happenings. Since the first edition of this year is about to hit inboxes, we wanted to share an excerpt from one of our monthly features, a note from President Brad Wiandt:

Though I haven’t consulted my crystal ball, I did spend some time over the holidays contemplating where our industry is headed, and how these changes could impact all of us. Some predictions for you to ponder:

Waiting for the economy to stabilize, larger companies have been sitting on resources. This year, they’ll use those resources to increase market share. Look for more M&As at all levels of the electrical distribution channel.

Technology has shifted the way business gets done, so more companies will incorporate social and mobile strategies into marketing and operations.

Want to keep in touch with Madison and hear the rest of Brad’s predictions? Sign up here to have The Conduit delivered directly to your inbox.

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Photo credit: lili35 origami

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NAED Western

Countdown to NAED Western Region: Connect with Madison in Phoenix

We hope you enjoyed the “Countdown to NAED Western Region” series! If you’re joining us in Phoenix, I’d love to grab coffee or happy hour. Or, let’s get together for an informal meeting between sessions and events.

Shoot me an email at rfisher@meproducts.net, or contact me via Twitter @rfisher1228 and @MEProducts, to set up a time to get together.

If you’ll be there, how else can we connect with you?

___________________

In case you missed them, here are links to our previous posts:

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Photo credit: NAED

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Countdown to NAED Western Region: Phoenix, Here We Come!

As is tradition with our trade show countdowns, we’ve compiled a list of fun things to do and see in Phoenix, home of this year’s NAED Western Region Conference.

If you’ve got time to squeeze in some non-conference sight-seeing, keep this list handy:

  • Alice Cooperstown – Opened by Alice Cooper and featured on Man vs. Food? We’re definitely stopping here.
  • Downtown Scottsdale – Heading out for dinner with the team but not sure which restaurant to try? Use Downtown Scottsdale’s restaurant finder and search by category (Steakhouse, Italian, Middle Eastern, etc.) for suggestions.
  • Phoenix Art Museum – Current exhibits highlight world religions and cultures, Frank Lloyd Wright and a visual tour of Arizona’s famous places and iconic symbols.
  • Phoenix Food Trucks – From hot dogs and pizza to tacos and crepes, Phoenix’s 80+ food trucks are looking like a quick, delicious lunch option we’ll be trying in between activities. You can follow them all on Facebook and Twitter too.

If you’ll be in Phoenix next week, let me know where else you’re headed (or connect with us on Twitter at @meproducts or @rfisher1228). We’d love to meet you!

•••

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Photo credit: Al_HykesAZ

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