Tag Archives: crowdsourcing product development

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Bringing Invention to Your Customers — The Case for Crowdsourcing

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Crowdsourcing is a quick and cost-effective way for businesses to tap in to the collective brainpower of large communities of people. And when I say this, I’m speaking from experience: Madison’s Sparks Innovation Center has helped us streamline our new product development process – shortening the idea-to-market timeline. (Learn more about it here!) But, we’re not [...]

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Posted in Crowdsourcing, Uncategorized | Also tagged , | Leave a comment
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From Madison to the Marines, The Value of Crowdsourced Product Development

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“Designing and building things for the United States military is a notoriously slow-moving and costly endeavor. The time from idea to manufacturing for a new armored personnel carrier or a tank is typically 10 to 20 years. The Defense Advanced Research Projects Agency wants to change that, and drastically so. It seeks to cut the [...]

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Posted in Sparks Innovation Center | Also tagged , , , | Leave a comment